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FREE YOUR MIND...TELL YOUR STORY... CAPTURED IN MY DIGITAL MEMORY...

Blog EntrySep 1, '09 1:15 AM
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London, UK, 1 September 2009: Canon today unveils the EOS 7D digital SLR camera –   a completely new design to meet the specific demands of photographers. Incorporating a new 18MP APS-C CMOS Sensor, developed by Canon, the EOS 7D also features: Dual “DIGIC 4” processors to offer fast, high-quality performance in all light conditions, an ISO range expandable to 12,800 and continuous shooting at 8 frames per second – without the need for additional accessories.   Impressive technologies are matched by excellent build-quality designed with the photographer in mind – to create a whole new photographic experience.

The Canon EOS 7D is packed with new features:

  • 18 MP APS–C CMOS Sensor
    Designed and manufactured by Canon, the sensor produces an outstanding image and offers fantastic performance at high and low conditions, thanks to a new photodiode and microlens construction.
  • 8 fps image capture
    Enabled by the Dual “DIGIC 4” processors and improved electrical system, photographers can capture images at 8fps, without the need for additional accessories and in all file types.
  • ISO Range
    The EOS 7D enables photographers to capture subjects in their natural light.  The ISO range (100 – 6,400) is expandable to 12,800.
  • EOS Movie
    With improved operation, making it easy to switch directly to movie mode, it is now even simpler to shoot Full HD video.  Users can set exposure and frame rate – with options for 24 fps to create that cinematic feel.
  • Dual “DIGIC 4” processors
    By utilising Dual “DIGIC 4” processors, users of the EOS 7D never have to compromise between shooting speed, image quality and ISO performance.
  • Impressive Design
    Canon has listened to photographer feedback when designing the body, as well as the internal technologies.  A magnesium alloy body offers environmental protection – the tough, lightweight construction is designed to defend against moisture, and dust – equivalent to the legendary EOS–1N. 

The camera is compatible with a wide range of accessories so it can easily be integrated with a photographer’s workflow. The Wireless File Transmitter (WFT-E5) allows extensive camera control via a web browser – allowing photographers to control the camera using a web-enabled mobile device. 


The EOS 7D is compatible with all EF and EF-S lenses as well as Canon EX Speedlites.  The Canon EOS 7D can also be used with Battery BG-E7, and remote controllers and switches such as the remote Controller RC-1/RC-5.

19-point cross-type AF system including Spot AF
The AF system has been completely redesigned using the same architecture as the EOS-1 series and includes a separate processor to handle AF calculations. This, along with AI SERVO II AF, enables the EOS 7D to offer accurate, reliable and continuous shooting at 8fps. Uniquely at this level, all 19 points in the EOS 7D AF sensor are cross-type points with f/5.6 or faster lenses, which allows sophisticated tracking, accuracy and performance throughout the frame.

iFCL metering system with 63-zone Dual-layer Sensor
The iFCL system uses Focus, Colour and Luminance information to determine consistently exposed shots. All focus points provide distance information to the metering system to determine proximity to the subject and allow the algorithm to weight the exposure accordingly.  EOS 7D has a completely new metering sensor with 63 zones compatible with 19 AF points.  Typically, metering sensors are more sensitive to red subjects which can lead to overexposure. EOS 7D combats this with the dual layer sensor, which has one layer sensitive to red and green light and one that is sensitive to blue and green light. The metering algorithm then compares the level of the two layers and adjusts the meter reading accordingly.
 

100% Viewfinder with 1.0x magnification and built in LCD overlay
The EOS 7D features a high quality viewfinder with 100% coverage and 1.0x magnification - a first for EOS - making it simple and ease to use. The viewfinder uses a prism, coating technologies and eyepiece lenses inspired by the EOS-1 series.

EOS 7D viewfinder does not have interchangeable focussing screens. In their place is a Transmissive LCD Screen - another first for EOS. Through technological advances Canon has been able to implement the screen whilst maintaining viewfinder image quality. This new feature, which can be illuminated in lowlight, enables grid, spot metering and AF points to be superimposed upon demand.

EOS Movie
The EOS 7D features an improved movie function allowing users to record Full HD movies with full manual control and selectable frame rates. The operation of the movie function has been improved to make it easier to use via direct access to settings with dedicated buttons. AF can now be started by either half pressing the shutter button or using the AF-ON button as before.

The exposure of the movie can be controlled in Manual mode allowing full control of shutter speeds and apertures.  It is possible to select frame rates from: 30 (29.97), 25, and 24 (23.976), with 60 (59.94) and 50 available at 720p.  ISO can be set automatically or manually in the range (100-6400) and is expandable to 12800.  EOS 7D also allows users to trim and cut their movies.

Dual “DIGIC 4”
EOS 7D is fitted with Dual “DIGIC 4” processors; the power of the processors enables more advanced processing algorithms allowing the camera to achieve a high performance 8fps at 18 megapixels.

DIGIC 4 removes the highly noticeable colour noise as well as reducing luminance noise without loss in detail, allowing for very clean high ISO images. Even at ISO 6400 noise levels are similar to those of ISO 1600 from DIGIC III.  Auto Lighting Optimiser is now also available during manual exposure, without any drop in performance.

Clear View II
EOS 7D’s 3 inch LCD monitor has 920,000 dots (VGA resolution) with a viewing angle of 160°. Clear View II has been designed to combat glare by removing the air-gap between the LCD’s protective cover and the liquid crystal.  The air-gap is filled with an elastic optical material. This has the affect of suppressing the reflections from the surface of the liquid crystal, caused by the sharp change in refractive index, as light travels through the air-gap. In order to protect the liquid crystal from scratches the Clear View II LCD features a hardened glass cover material. As with the EOS 5D Mark II, an ambient light sensor on the side of the screen can set brightness automatically depending on the environment.


16 Comments
weasly023 wrote on Sep 1, '09
TFS! Bili na Joel! hehe!
pilsbury wrote on Sep 1, '09
Lance Cenar likes this
februarystar wrote on Sep 1, '09
TFS! Bili na Joel! hehe!
5Dmk2 ang plano ko. Full Frame! = )
butchochoi wrote on Sep 1, '09
Oh wow! Yup yup. Full frame is the way to go Sir Joel.
reppageki wrote on Sep 1, '09
whew. buti nlng hindi sya full frame. go for 5D Mark II !
februarystar wrote on Sep 1, '09
whew. buti nlng hindi sya full frame. go for 5D Mark II !
Put the poor sales of Canon 50D, they put up a new camera 7D with video equipped camera.

5Dmk2 plus + 7D combo...grabe ganda ng line up.
februarystar wrote on Sep 1, '09
Oh wow! Yup yup. Full frame is the way to go Sir Joel.
But like i always say: Lets upgrade/invest in Knowledge and Skills first than gears. Maximized your present gears, its nice to have the latest gears of course, but its not guarantee that you could get good photographs by having these latest equipments.



butchochoi wrote on Sep 1, '09, edited on Sep 1, '09
But like i always say: Lets upgrade/invest in Knowledge and Skills first than gears. Maximized your present gears, its nice to have the latest gears of course, but its not guarantee that you could get good photographs by having these latest equipments.



Yes. I have seen 5D mark II and 50D users with shots that are not that good to look at. hehehe. Your photos alone speak for this philosophy. =)

cameras are just tools di ba sir? the best lens we have are our eyes. =)
februarystar wrote on Sep 1, '09
Yes. I have seen 5D mark II and 50D users with shots that are not that good to look at. hehehe. Your photos alone speak for this philosophy. =)

cameras are just tools di ba sir? the best lens we have are our eyes. =)
Butchoi- Very true. If you have the money...and you will be choosing between camera body or lens. Go for the best lens your money can buy. Madaling mag bago at madepreciate ang mga camera bodies and lenses hindi.
raulechivarre wrote on Sep 1, '09
too fast, too soon.

i saw a photograph of mine taken with my old 5D printed in "large format" in Eastwood mall for the club's 81st anniversary. i was surprised that it can be printed at that size without the details blowing up on you.

if and when i upgrade to the 5d2, it's going to be awhile before i move out of the 21mp range. as it is, i'm not in a real hurry to upgrade to the 5d2.
februarystar wrote on Sep 1, '09
too fast, too soon.

i saw a photograph of mine taken with my old 5D printed in "large format" in Eastwood mall for the club's 81st anniversary. i was surprised that it can be printed at that size without the details blowing up on you.

if and when i upgrade to the 5d2, it's going to be awhile before i move out of the 21mp range. as it is, i'm not in a real hurry to upgrade to the 5d2.
Hi Raul- Grabe ang hinintay after mareplace yung 5D, 2 years? 50D ba ilan? a few months ago lang? I recalled when we shoot Church tour in Pampanga a few years back i try to view your 5D viewfinder and i said to myself..ganito pala yung full frame. No kidding until now i havent tried and shoot with a fullframe camera up to this date. = )

For me i'd like to have the 5Dmk2 not only for the stills but also the video capabilities. If you saw the videos of some photographers from 5DMK2 i couldnt imagine na shoot ito from a DSLR camera HD!

5d mk2 has different mp options naman eh, you could skip shooting at 21MP
jayvee88 wrote on Sep 1, '09
APS-C.... not full frame?
reppageki wrote on Sep 1, '09
Put the poor sales of Canon 50D, they put up a new camera 7D with video equipped camera.

5Dmk2 plus + 7D combo...grabe ganda ng line up.
yan din tingin kong sa 7d. it's more a supplemental cam for 5d mk2 rather than replacement. pero bakit kya nila gnamit ung Xd family ng eos sa aps-c bodies?
onwheels wrote on Sep 1, '09
Switch nako...sana.Ü
armyofmark wrote on Sep 1, '09
wow, hanggang tingin nalang muna ako hehe
februarystar wrote on Sep 1, '09
Switch nako...sana.Ü
Wilson- he he he...dami ka na atang invest sa darkside eh...but if ever youll never regret it. = )
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